OVERVIEW

The goal of the rebrand was to create a fresh, compelling mark for the World Series—one that not only honors the prestige and tradition of baseball’s greatest stage but also establishes a unified identity across all platforms. The design draws inspiration from the timeless spirit of the game, blending classic typography and vintage baseball aesthetics with a modern sensibility. This balance of heritage and innovation ensures the mark feels both iconic and adaptable, capable of resonating with longtime fans while engaging new audiences across digital, broadcast, and in-stadium experiences.

COURSE

Sports Branding